With tons of eCommerce web hosting solutions in the market to choose from, it can be tempting to go with the first one you come across. And while some of you could get lucky and face no issues with your choice in the years to follow, things might not work well for all of us.
Therefore, it is always best to do a bit of research and ensure that your e-commerce plan meets all your business hosting needs and offer flexibility as you scale your business in the future.
Why your e-commerce web hosting plan matters, you ask?
It’s pretty common for e-commerce hosting companies to offer comparable plans with basic level services to pro and enterprise level solutions. And while the most obvious difference between these plans will be the cost, there are a lot of other details that are easy to overlook but are detrimental to your decision.
Choosing an e-commerce hosting plan by just comparing costs might make you compromise on the necessary security capabilities your site needs to protect customers’ data. Or you might even end up jeopardizing your site’s performance. Another important thing to remember is that just because you’ve been in the game for a long time, doesn’t mean you’re always the best option. A recent comparison of Bluehost and GoDaddy, revealed just how much the brand name really means.
So, it’s important to analyze the options that are available to figure out what’s really best for you.
Take a look at these 4 factors you need to consider when choosing your hosting plan:
#1 Site speed
Site speed plays an important role in creating a positive user experience, and also impacts how the search engines rank your website. Although site speed is one of the many factors that Google uses to decide where your site appears in the SERP for any particular query, it should be your number 1 priority.
In fact, according to research, about 47% of web users expect a website to load within two seconds or less. 40% of users are likely to abandon a website if it takes three seconds or more to load. Therefore, the faster your website the better it is.
Your website’s load time depends on a number of factors including the type of files you have on your website, your web host, and the size of the code on your site. While you are in control of your code size and the file types, when it comes to hosting; choosing the right plan is all you can do.
If you want to strike the right balance between managing high traffic and site performance, here’s what you should be looking for:
- A plan that provides isolated environments for orders with dedicated resources to handle and process them.
- High processing abilities and fast site loading speed.
- CPU allocation, and
- Dedicated ahmemory storage.
#2 Strong security capabilities
You would want to look for an e-commerce hosting plan that offers Secure Socket Layer (SSL) protections and opt for HTTPS, which is more advanced than the conventional HTTP. These security features make your e-commerce store more trustworthy and allow you to protect customer data from unauthorized access.
Especially for web pages that collect user information, these security features are very important. You’d want to ensure that lead pages, payment processing pages and contact pages are fully protected and there are no weak links in the chain.
HostGator, WP Engine, Bluehost, DreamHost, and iPage are some of the top web hosting companies that offer plans with SSL certificates.
No matter how small or large your business is right now, it’s not going to stay in the same position. Your e-commerce hosting plan should offer flexibility for changes. Whether your business grows in terms of the products you offer or the number of sales you make, your web hosting plan should be the one that grows with your changing needs.
You don’t want to risk losing your customers by dealing with the downtime while you migrate to another platform that will meet your requirements better.
#4 Hidden Costs
How much an e-commerce platform will cost you depends on the size and features of the store you are running. While some have transaction fees on top of what the payment processor will charge you, others will work on a commission for each item you sell or charge a fixed monthly rate depending on the number of products in your catalog.